Shilpa Shetty Yoga

Bollywood Actress Shilpa Shetty goes into Fitness Business – A Great Business Idea

Bollywood star Shilpa Shetty has entered the celebrity physical fitness business, launching a new yoga video she called a "management system for life."

The 32-year-old actress, who produced and stars in the video, said she made it in response to fans' questions about how she stayed fit.

"A lot of fans have asked about my fitness regime -- I think this is the best way to tell them what to do to be healthy," Shetty told reporters.

Shetty said her aim in producing the 72-minute video entitled Shilpa's Yoga, whose cover features the actress sitting cross-legged in a yoga pose, was "to make it simple for people to do yoga."

"It can be done by a 10- or 60-year-old," she said, adding yoga had a "spectacular impact" on her own life.

"It has helped my mind, body and soul," said Shetty, who also recently launched a perfume.

Shetty made the headlines last year when she won British reality show Celebrity Big Brother UK, during which she faced racist attacks by housemates.

"Today fitness in India is a style statement. My idea of fitness is to be healthy. Even if I am slightly bulky, I am well-toned, I am happy," she said

Shemaroo brings Shilpa Shetty’s Yoga on Mobile Phones -

Shemaroo Entertainment has released Shilpa Shetty's yoga DVDs and VCDs on mobile. The company has tied up with various mobile operators to offer content for download to mobile phone customers.

The videos have been cut and edited such that each video captures one complete Asana. The Asanas are categorized according to the benefits they provide like Back Asanas, Stomach Asanas, Neck & Shoulder Asanas and Pranayam [Breathing] among others. Also on offer are detailed write-ups explaining the benefits and description of each Asana. Apart from these videos, consumers can also have Shetty in her Yoga poses as their mobile wall-papers and screen-savers.

Vodafone is offering a pack of Rs 99 where the user can download unlimited Shilpa's Yoga videos in one hour. The pack also contains a step by step process of each Asana. Likewise Airtel, Tata, Reliance, BPL and Idea are also offering Shilpa's Yoga content for download.

Shilpa's Yoga is picturized on the scenic beach in Kerala with ceremonial elephants and Kalaripayattu fighters in the background. And the Asanas are demonstrated in a simplified manner.

Over all Fitness (Yoga) Business by a Bollywood Actress is the Great Business Idea…..!!!!!

[NOTE: I have tried to search the Financials of Shilpa Shetty’s Yoga Business but I can’t find it. If anyone of you have any Financial Information about her Yoga Business than please let me know. I would really like to review the Financial Statements of her Yoga Business. I would really like to know that weather her Yoga Business is doing a Profit or not and how much?]