Reliance Anil Ambani’s Big Talk Internet Radio

Reliance Anil Ambani’s Big Talk Internet Radio

According to Economic Times,

With cellular service-providers unveiling their 3G plans, Anil Ambani-led Reliance Broadcast Network Limited (RBNL)'s digital vertical Big Digital today launched the country's first-ever talk Internet radio and said the 3G roll-out would give a substantial boost to the segment.

"India has over 50-million Internet users, mostly in the age group between 18-30-years and is growing, thus boosting the on-line advertising, which is expected to grow at 32 per cent to touch Rs 2,000-crore by 2013. This highlights the humongous potential that lies before us," RBNL's Business Head (Radio and Digital), Soumen G Choudhury, said.

What is Internet Radio?

Internet radio (also known as web radio, net radio, streaming radio and e-radio) is an audio service transmitted via the Internet. Music streaming on the Internet is usually referred to as webcasting since it is not transmitted broadly through wireless means.

Internet radio involves streaming media, presenting listeners with a continuous stream of audio that cannot be paused or replayed, much like traditional broadcast media; in this respect, it is distinct from on-demand file serving. Internet radio is also distinct from podcasting, which involves downloading rather than streaming. Many Internet radio services are associated with a corresponding traditional (terrestrial) radio station or radio network. Internet-only radio stations are independent of such associations.