Keyword Research

Keyword research is very essential for any web Business to succeed. Keywords are the words by which users search the web. With the help of keywords, the visitors search the various search engines such as Google, Bing, Yahoo …etc…

Say for Example, “Debt Help”, “Consolidation Loan Help”, “Credit Cards Debt” are some of the keywords by which literally millions of visitors search the web for solution of their product.

So if you have done proper keyword research before developing a product than it will be really helpful to you to develop an effective product.

Here are the Keyword Research Tools -

01) Google Keywords Tool External

02) BeBiz

03) Wordtracker

04) Keyword Discovery

How to do Keyword Research -

[SOURCE: by Allen Moon on Entrepreneur.com]

1. Use one word to describe a passion or interest, e.g., dog.
2. Combine your interest word with "how" to generate problem statements in your keyword research tool, e.g., "how dog." We use Google's free AdWords Keyword Tool for this brainstorming process.
3. Record the "action words" that come up, e.g., "how wash dog," "how housetrain dog.". These are terms that people are using to search the internet to solve a problem they have.
4. From that list, choose some problems that you have the interest, knowledge, or skill to solve, e.g., "train dog."
5. Find as many ways as possible to express your interest word and your action word, e.g., training, educate, teach, show, obedience, commands, stop. To find similar terms quickly and easily, try entering each term into Thesaurus.com or the new Google Sets.
6. Enter your interest-plus-action phrases into your paid keyword tool--you'll get a long list of real searches that people are doing in the area you're focusing on, e.g., "stop Pomeranian yapping," "teach dog cute tricks," "paper train puppy."
7. Organize the top keywords into groups according to the action being performed, e.g., barking, basic obedience, tricks, housetraining, professional dog training, puppy training, etc.--now you have some pretty specific problems you can investigate.
8. Look for the largest clusters and add up the number of actual searches--a large cluster with lots of searches is worth exploring further because it indicates that a large number of people are trying to solve the same problem.

You might not find a serious money-making niche the first few times you go through the process, but keep going. You'll find one eventually, and you'll get faster and better at it the more you do it.
Once your business is established, you'll continue to use keyword research. You'll look for the keywords that will attract the people who are most likely to buy your products, and you'll use those keywords throughout your web pages.

You'll use those same keywords in your advertising, and every time you reach out to new audiences via social networks or article distribution. You'll build special landing pages based on keywords to attract targeted traffic to your opt-in offer or products.

When you've mastered the keyword research process, you've unlocked the door to online success.