Tuesday, May 5, 2009

Google AdWords – Invest in Brand

Google AdWords: Invest in your Company’s Brand Value

Google Adwords is the amazing program developed by Google. Google earns US $ 20 Billions Revenue per year & 99% of its Revenue come from its 2 amazing programs. Google AdWords & Google AdSense.

What is Google Adwords?

Well, in simple language, Google Adwords is the advertising software. You can display your Company or product’s advertises online on other websites on the web where your target audience is likely to hang out.

Well, This was the simple explanation of the Google AdWords. But in reality, it works in very complex manner. The main advantage of Adwords is that, it will display your adds to those websites only where your target audience is likely to hang out.

Say for Example, This Blog. This is a Finance Blog. Now Suppose if I run a Google AdWords Add Campaign than it will show the adds of this Blog to other Business & Finance Websites where the target audience for this Blog will hang out. It will not show the adds of this blog on some Matrimonial Websites or some sports websites.

Because of this feature, you will get Maximum value of your money. Another advantage of Google AdWords is that it will show you the detailed demographic reports about how many people have clicked your adds and from what region?

Not only this but you can also chose to target the Geographical region. Say for Example, if you want to sell your Financial Product in India only than you can target India as a geographical location. So Google AdWords will show your adds to only those visitors whose IP address will fall in India or someone from outside India who will specifically search for Indian Financial Products.

Why Google AdWords?

There are few alternatives of Google AdWords on the web such as Chitika.com & AdBrite.com. But Google AdWords is the Best. Because it is very efficient & Giant.

Another thing is that, Spending behind Google AdWords Add campaign is not the spending but its the Investment. Its the Investment in the Brand Value of your Product, Service or Business. Say for Example, Suppose if I chose to spend US $ 500 behind the Add Campaign of this Blog than it will not be considered as a Spending but an Investment. An Investment in the Brand Name.

Because of this spending the Name “My Journey To Billionaire Club” will become famous. And this popularity will attract more readers. Thus increasing the Brand Value.

How can I run Google AdWords Campaign?

Well, its very easy. Simply go to Google AdWords website. And Login  with your Google ID & Password. They will give you to editions to start with. One is Starter Edition & Second is Standard Edition.

If you want to spend more money behind this Online Campaign than Go for Standard Edition. And if you are not a Techie than you simply higher some Professional Advertising Agency. They will run Google AdWords campaign for you. After that you sit & simply watch your Brand Value going up….!!!

So What are you waiting for?…. This much Information is more than enough for you to start. Simply Invest your Money behind developing a Brand Value of your Product, Service or Business this Time….!!!!!

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