Beyond Boundaries (BB): A Great Business Idea
Let us today discuss about “Beyond Boundaries” and its founder Mr.Jaideep Sinh Parmar.
Beyond Boundaries organized the first cricket match in the Alps. On 15th August 2009, Jungfrau, in the Bernese Alps in Switzerland, was witness to tourist of a different kind. They were here to play the first ever cricket match at 11,333 feet from sea level.
The 6-a-side game between Indian cricket legends led by Kapil Dev and an All stars team captained by former West Indies cricketer Allvin Kallicharran was unique in many ways.
Beyond Boundaries (BB) us a Mumbai based sports tourism firm founded by Mr.Jaideep Sinh Parmar, a former cricketer and grand nephew of Raj Singh Dungarpur, organised this match on all new format, softer balls and artificial at temperature between 0-3 degrees.
Parmar is 34 years old. BB was promoted by Parmar in 2003. BB promotes sports events, manages and organises players’ travel, markets and promote activities for consumer brands.
BB has also organised cricket carnivals in Perth, Barbados and Stratford.
It has taken 1800 people from over 14 nations on customized holidays that allow participants to spend time with cricket icons and play with local teams.
According to Parmar, “We create holidays around sports and sell destinations through sporting events. This builds a strong emotional connect with a region.”
Parmar was born in ruling family of Muli in Saurashtra, Gujarat, India. He was groomed by his father and grand father, who played Ranji Trophy.
BB has generated Rs.15 Crore in Revenue in year 2008. Next on his radar is managing a cricket carnial in Cape Town where BB would bring 30 premium cricket clubs from 14 countries together in March 2010.
BB is also looking to enter into the other sports such as Tennis and Golf.
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