TouchMagix

TouchMagix – A Great Business Idea

TouchMagix is a great Business Idea. It is the next generation digital media that engages consumers in a whole new brand experience that involves interaction.

TouchMagix combines intuitive human body motion with interactive floor projected and wall projected displays. TouchMagix easily turns any open floor / wall area into an exciting experience of movement, fun and interaction. A consumer who has interacted with TouchMagix tends to have higher brand recall rate than any other traditional media used today. TouchMagix has extensive application in retail, malls, advertising, events, promotions and gaming.

How TouchMagix Works?

MagixFloor -

MagixFloor™ is an interactive technology by TouchMagix that turns any floor into a multi-point interactive surface. It engages a person in an unforgettable experience allowing them to immerse into the brand. The interactive display can be triggered from minimum 11 feet away from the floor. The content responds to consumer movement to entice further interaction. A floor projected advertisement / game reacts when consumers approach the TouchMagix digitally-formatted content. Their positions are instantly recognized, enabling different levels of interaction based on their position on the display. In more simple terms, TouchMagix delivers "Wow-like" functionality creating a digitally noticed experience. TouchMagix creates a new example for social interaction enabling experiences that will lead to much more effective brand messaging and higher unaided recall than conventional medias. It has been observed that consumers interacting with this technology have 10x higher brand recall than any other traditional media used in OOH today.

MagixWall -

MagixWall™ is an interactive technology by TouchMagix that turns any wall surface or a back projected display into a multi-point interactive surface. It engages a person in an unforgettable experience allowing them to immerse into the brand. The content responds to consumer movement to entice further interaction. A wall projected advertisement / game reacts when consumers approach the TouchMagix digitally-formatted content. Their positions are instantly recognized, enabling different levels of interaction based on their position on the display and the gestures they perform. In more simple terms, TouchMagix delivers "Wow-like" functionality creating a digitally noticed experience. TouchMagix creates a new example for social interaction enabling experiences that will lead to much more effective brand messaging and higher unaided recall than conventional medias. It has been observed that consumers interacting with this technology have 10x higher brand recall than any other traditional media used in OOH today.

Who is behind the TouchMagix? -

Read the Article: Anup Tapadia’s TouchMagix

Anup Tapadia is 23 years old Technopreneur. At the age of 14 he became the youngest person in the world to hold all four Microsoft certifications, at the age of 19, he completed two Masters degrees (From IIT Pune & University of California in San Digeo). Read more about Anup by following the above Link…!!!!