Mukesh Ambani’s Reliance Group’s Flagship Company is Reliance Industries. Reliance Retail & Reliance Home Products are the units of Reliance Industries, India’s Biggest Company in the Private Sector.
Both of these Reliance Group Units have started selling food items such as flour, pulses and edible oil in Mumbai through a newly-formed arm, testing the waters before it takes a plunge into the consumer products business.
The Fast Moving Consumer Goods (FMCG) Market in India is estimated to be worth Rs.1 Lakh Crore and is dominated by large players such as Uniliver, Dabur & ITC.
Reliance Home Products is responsible for sourcing, quality checks, Branding, distribution and marketing of these products, which are supplied to all retailers, including Reliance Retail, at the same price.Reliance has forayed into FMCG as the Business is fairly stable and revenues do not get badly affected even in a down turn.
Once all the Reliance products will available nation wide, it may promote them through Advertising.
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