Monday, June 1, 2009

Can’t Google it? Than Bing it…!!!

All of us know that, Google is a Search Engine Technology Giant. But recently Microsoft, The world’s Biggest Software Company has launched its own Search Engine – Bing.com

Right now Bing is in Beta phase but from 3rd June, it will be fully functioning.

So Will you Bing it or Google it? – That’s the big question, the world’s biggest software company Microsoft will be asking to over 1 Billion (Over 100 Crores) internet search users across the world.

While Google invented the advertising-based search model, which produces most popular items for each query, Microsoft is aiming to change the game by calling Bing a ‘Decision Engine’, which will offer more insights to users for helping them take decisions and not necessarily throw the most popular and relevant items.

For instance, if a user runs a search for British Airways, Bing will provide the airline’s customer service centre number, apart from a host of best deals sorted by trends in ticket price for a particular sector. Moreover, an opinion index will also rate the search results based on an algorithm developed by Microsoft.

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