So Finally the IPL t20 Cricket Part 2 has over and Deccan Chargers (A Franchisee owned by Deccan Chronicles) win the final match at Johannesburg, South Africa on Sunday night (24th March 2009).
After a lots of critics & an adverse publicity by an anonymous blogger, IPL 2 has finished successfully. Here are few Key Financials of IPL t20 Cricket part two.
- At the end, team owners, sponsors, advertisers and Indian cricket board (BCCI) ended with gains.
- The franchisee owners of Mumbai Indians, Deccan chargers & Chennai Super Kings are expected to earn a profit this year. Knight riders & Rajasthan Royals has turned profitable last year only.
- BCCI managed to sell broadcast rights to Sony & IPL Global media rights holder World Sports Group (WSG) for $ 1.63 billion (Rs.8,200 Crore) for 9 years starting this year. That’s much higher than the $ 918 million for 10 years offered by its deal with WSG last year, which got scrapped before the beginning of the second season.
- This year, WSG renegotiated the broadcast rights from BCCI for about Rs.335 Crore annually – 50% higher than its original deal.
- This year’s profit of BCCI has not published yet. but last year, it has made Rs.350 crore of profit.
- Sony is estimated to have earned Rs.400-420 Crore from ad sales in Season 2. – up from Rs.270-280 crore last year.
- Sony has doubled the air-time rates this year in between Rs.3.75 lakh and Rs. 4 Lakh for a 10 second spot.
- Thought the franchisees managed to rope in 8-10 sponsors on an average, some sponsorships were sold for as much as Rs.50-60 lakh, after the event moved out of India.
- Teams did not rake huge money from sponsorships this year, they were helped by a renegotiated deal between BCCI and Sony. Under an agreement with the IPL , the franchisees will get 80% of the revenues from media rights in the first five years.
- Nokia & Coca-cola said they would continue their association with Kolkata Knight Riders.
So over all IPL 2 has made money for all…!!!
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