Friday, July 10, 2009

How to Protect Brand Name?

A Brand Name is very valuable thing for any Business owner. And you have to protect it just like any other Asset. Unfortunately many people have a false belief that registering a Business will protect their Brand Name. But well, registering a Business has nothing to do with protecting a Brand Name.

A Brand Name is the Intellectual Property of your Business.

So How to Protect Brand Name of your Business?

Well, the answer is – Trademark Registration.

Trademark Registration is the Bulletproof protection for your Brand Name. Top Most Brands such as Google, Microsoft, Coca-cola and Nokia are protected by trademarks.

If you you have registered a trademark for your Brand than it will be easy for you to protect it. Because legal law suits will be in favour of you in case of any disputes.

In the era of Information age, it is very difficult to protect your Brand Name Online. Many scammers register a Domain Name of some Brands. What you can do is, you can register the Domain name of your Brand with all the services such as .com, .net, .org, .me…etc…

To protect your Brand Name you have to higher a Corporate Lawyer and he will do all the legal formalities for you. Protecting the Brand Name of your Business is as essential as any other thing.

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